Las Vegas · est 2024

The team youalways needed.

We build your brand, run your content, and modernize how your business works — with AI.

24 pieces of content a month. AI systems installed in your business. You don't touch any of it.

the film is real · scroll

how it works

Three steps. No mystery.

Start with the Scouting Report →

01

Get your free Scouting Report

Tell us your vision. We look at your brand, your content, and where AI fits, and send back your first play. Free, no pitch.

02

Pick your lane

Learn it yourself in The Playbook (Level One is free), or hand it to The Front Office and we run it for you.

03

Run the season

Either way you leave with a system: what to post, when, and why, with the AI doing the grind so you keep the voice.

the work

Everything on this wall was made with the system.

A wall of content produced with the Sports Tour Creative system: New York, UGC · creator, Los Angeles, Long form, Miami, UGC · training, Tokyo, Product, The Film Room, Film study, In transit, Studio.

This site was built with the same stack. Website Generation is Playbook #5.

we see you

You had a Team once.A Season.A Scoreboard.

Then life handed you a job you don't love and a phone full of other people's highlights. You know you can do more. The world just moves too fast to see the path.

The Front Office

The Front Office

You don't have to learn it. We'll run it.

Buy back your time

The content, the posting, the editing, the strategy — off your plate entirely. 24 pieces a month go out without you touching one of them.

Master your social

Not just posting. A system: what to say, when, on which platform, and why. You'll understand your own numbers for the first time.

Put AI inside your business

We install AI into how your company actually operates — outreach that runs itself, content pipelines, agents working overnight. Your competitors are still doing this by hand.

it's never too late

Systems that automate your Life, without turning you into a Robot.

Consistency. Focus. Systems that buy back your time so your humanity can be the brand. If we did it, you can too.

The system handles the volume. You keep the voice.

before you book

The questions people ask first.

Do I need to be an athlete or work in sports?

No. Sports is the language here, not the requirement. Founders, creators, and brands who've never played a down sit in the same locker room. If you understand a team, a season, and a scoreboard, you'll understand how we work.

What does “AI inside your business” actually mean?

Practical systems, not buzzwords: content pipelines that draft and schedule, outreach that does the research before you ever hit send, agents that take the repetitive work overnight. We install them into how your company already operates. You keep the voice.

Is this a course or a service?

Both, and you choose the depth. The Playbook teaches it: ten courses, three levels, Level One free. The Front Office does it for you. The Franchise builds the whole operating system inside your organization. The Film Room is the community around all of it.

What does the Front Office cost?

It's scoped on the call, because every brand is a different build — a coaching retainer and a full done-for-you engagement aren't the same job. If you want to start without spending anything, Level One of The Playbook is free and so is The Scouting Report.

Why don't you name your clients?

Because that's usually why they hire us. We work with NFL legends, brands, and creators who want the work, not the announcement. What you'll see instead is the category and what we built.

What happens after I book a call?

The first call is a conversation, not a pitch. We look at your brand, your content, and where AI fits, and tell you straight whether we're the right team for it. If we're not, we'll tell you that too.

The Scouting Report

Start with a freeScouting Report.

We audit your brand, your content, and where AI fits. No cost, no pitch.

who you're hiring

John Tournour

I'm John Tournour. I build brands, tell stories, and develop AI systems out of Las Vegas. I work with NFL legends, brands, and creators. I don't name clients publicly — that's usually why they hire me. I've spent a lifetime on sports, social media, and using content to say what a brand or a person is actually going through. I built this whole site and the system behind it. I'm living proof it works.

Founder · Sports Tour Creative

the supporters section

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