Sports Tour Creative · Las Vegas · est 2024
The team youalways needed.
We build your brand, run your content, and modernize how your business works — with AI.
24 pieces of content a month. AI systems installed in your business. You don't touch any of it.
how it works
Three steps. No mystery.
01
Get your free Scouting Report
Tell us your vision. We look at your brand, your content, and where AI fits, and send back your first play. Free, no pitch.
02
Pick your lane
Learn it yourself in The Playbook (Level One is free), or hand it to The Front Office and we run it for you.
03
Run the season
Either way you leave with a system: what to post, when, and why, with the AI doing the grind so you keep the voice.
The Playbook
The Playbook
Ten disciplines. Learn them yourself — or skip to the Front Office and we'll run them for you.
Brand Building Strategy
How a brand identity actually gets built in 2026
Open the portal →Social Media Posting Strategy
ComingPosting with a system, not vibes
Join the waitlist →Sports UGC Content
ComingBuilding in a niche with UGC and reaction content
Join the waitlist →Reaction, Clipping & Live Streaming
ComingTurning long form into a content machine
Join the waitlist →Website Generation
ComingCinematic sites built with AI. This website is the receipt.
Join the waitlist →Higgsfield AI Strategy
ComingCinematic AI content at brand scale
Join the waitlist →Meta Ads
ComingPaid traffic on top of a working organic engine
Join the waitlist →Data Analytics
ComingReading the numbers that matter
Join the waitlist →AI Stack
ComingThe tools and thinking behind everything
Join the waitlist →AI Agents
ComingSystems that work while you sleep
Join the waitlist →01
Level One
The open playbook. The foundations of every course, free forever. Learn the language of the game before you spend a dollar.
02
Level Two
The full course. Every framework, every rep, every file we actually use — taught start to finish.
03
Level Three
The advanced tape. Systems, automations, and the deep strategy behind the course, for people building for real.
the work
Everything on this wall was made with the system.
This site was built with the same stack. Website Generation is Playbook #5.
we see you
You had a Team once.A Season.A Scoreboard.
Then life handed you a job you don't love and a phone full of other people's highlights. You know you can do more. The world just moves too fast to see the path.
The Front Office
The Front Office
You don't have to learn it. We'll run it.
Buy back your time
The content, the posting, the editing, the strategy — off your plate entirely. 24 pieces a month go out without you touching one of them.
Master your social
Not just posting. A system: what to say, when, on which platform, and why. You'll understand your own numbers for the first time.
Put AI inside your business
We install AI into how your company actually operates — outreach that runs itself, content pipelines, agents working overnight. Your competitors are still doing this by hand.
it's never too late
Systems that automate your Life, without turning you into a Robot.
Consistency. Focus. Systems that buy back your time so your humanity can be the brand. If we did it, you can too.
The system handles the volume. You keep the voice.
before you book
The questions people ask first.
Do I need to be an athlete or work in sports?
No. Sports is the language here, not the requirement. Founders, creators, and brands who've never played a down sit in the same locker room. If you understand a team, a season, and a scoreboard, you'll understand how we work.
What does “AI inside your business” actually mean?
Practical systems, not buzzwords: content pipelines that draft and schedule, outreach that does the research before you ever hit send, agents that take the repetitive work overnight. We install them into how your company already operates. You keep the voice.
Is this a course or a service?
Both, and you choose the depth. The Playbook teaches it: ten courses, three levels, Level One free. The Front Office does it for you. The Franchise builds the whole operating system inside your organization. The Film Room is the community around all of it.
What does the Front Office cost?
It's scoped on the call, because every brand is a different build — a coaching retainer and a full done-for-you engagement aren't the same job. If you want to start without spending anything, Level One of The Playbook is free and so is The Scouting Report.
Why don't you name your clients?
Because that's usually why they hire us. We work with NFL legends, brands, and creators who want the work, not the announcement. What you'll see instead is the category and what we built.
What happens after I book a call?
The first call is a conversation, not a pitch. We look at your brand, your content, and where AI fits, and tell you straight whether we're the right team for it. If we're not, we'll tell you that too.
The Scouting Report
Start with a freeScouting Report.
We audit your brand, your content, and where AI fits. No cost, no pitch.
who you're hiring
John Tournour
I'm John Tournour. I build brands, tell stories, and develop AI systems out of Las Vegas. I work with NFL legends, brands, and creators. I don't name clients publicly — that's usually why they hire me. I've spent a lifetime on sports, social media, and using content to say what a brand or a person is actually going through. I built this whole site and the system behind it. I'm living proof it works.
Founder · Sports Tour Creative







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